A Company's Identity & Presence is Important to Being Successful
Timeless, cost-efficient & professional designs as well as your products and services are keys in the process of increasing your presence, customers and partnerships.
Logo & Brand Identity
The logo is the face of the company, the recognizable graphic that is always associated with your company. When you think of companies like McDonald's, Nike, Apple and NBC, you realize that you can visualize each of these company's logos in your head. The reason being is that it's highly important that your customers recognize who you are, your brand. Your logo will be used on your website, business cards, letterheads, store, social media sites, products, advertisements, etc. Your company will need a professional, clean and timeless logo to get started with creating a brand identity for your company and attracting customers. Brand Identity includes your logo, layout designs for your website, logo mock-ups on your products, marketing/advertising material, and effective tools for supercharging your social media presence.
Great design on your products will attract new and returning customers! If the packaging of the product looks appealing, it definitely adds more value to your product. The packaging is what the customer sees before they even try the product. So, it's important to have the best design elements, illustrations, wording and colors or lack of colors on the packaging to push the sale of that particular product. Eye-appealing, effective designs will increases your sales as you are growing your business.
Once your logo and branding is established, legal forms and procedures completed, website looks great and social media sites and products or services are ready, you will need to start advertising with printed material also. It's not enough to only have an online presence if you plan on building your company from a small to a large business. In this technology age, there are still many potential clients that will not find your company online. I find that my clients that have an online presence as well as having flyers, brochures, post cards, menus or pamphlets to mail or give out, gain even more clients because they are increasing their audience range. Physical material can be kept and referred back to, whereas if a potential customer found your company online, but didn't bookmark the page or remember the name of your company, that person will have trouble finding your company again. As your company starts growing, you want to use as many marketing tactics as possible to gain more customers.
Large Scale Designs
Large scale designs can be created on oversized canvases, sides of buildings, billboards, large vehicles or indoor constructed walls. These designs are normally for personal desire, but can also be for business purposes. Location, colors, purpose and design are important in considering having a large scale project completed.